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what is SEO?


SEO stands for Search Engine Optimization is used for those professionals who optimize and architect their sites according to the guidelines of any particular search engine like Google. As almost 78% of the web search done by the global users is done on Google therefore 95% webmasters wish to have their site on the first page of the Google search results for any "Query" or keyword. This is not an easy task to snatch the first place from the millions of web pages across the web, so for last decade online sites owners and eCommerce firm felt need to have proper work resources to manage their web-stores online to give them desired results like Website Traffic, Web navigation and at the end any substantial lead so for that one should know the attitude of the search engine like Google which is called Algorithm or formula to rank the website in search results of Google.


So there are proper specific field to study all the factors that can benefit the website in terms of traffic, eCommerce goals and conversions and for that so many things come into the play .

There are two type of SEO

1- On Page SEO
2- Off Page SEO

On Page consist of few things that are significant infront of the Google , Yahoo & Bing. Mainly Tile, Description , Headings , Site Structure, Anchor Text and Content on the website.

Off Page is vast field any thing that help your website to get its presettled results like traffic or leads is called off site in this main thing is link building and link building means votes from other website included in your industry or niche which help Google or any other to judge the importance or relevancy of your website for any particular query or keyword.

In off page there so many things that one can do like blogging , forums postings, book marking , directories submission , use of Social Media like Facebook, Twitter, LinkedIn and like that even Google Plus is become separate factor for increasing website traffic in no time, Article writing and submission of those article on article directories sites like Ezinearticles, Articlebin and like that, also Bargaining of links with relevant sites is also great idea to exchange the customers with the other websites.

How to Learn SEO??

Well this is not simple question to Answer as there is no define formula to be an SEO expert as it is rapidly changing process which is depending on the Algorithmic changes occurring day by day in Google, Yahoo and Bing. So there are also trends in Market like Social Media and other portals that are coming and modifying day by day are also there in that set of factors that are important to be good seo . For the initiative one should read Google Webmasters Guideline which Show what Google Like about any single website. Then you have to do same thing for those search engines for which you are interested to target for website in particular country.

For all friend I then Suggest some Important Websites that are giving free knowledge about this field which has become part of every online business owner:
  • http://www.seochat.com
  • http://www.searchengineguide.com
  • http://www.searchenginewatch.com
  • http://www.seomoz.org
  • http://www.webconfs.com
  • http://www.seoboook.com
These are the most important sites that I used for last few years to get help but at the same time i keep my Google Alerts on with keywords like seo, search engine optimization, seo tips, seo articles like to get the best possible material to learn this art now I managed to learn atleast to bring 1000 visitors on my websites per day which is amazing to see!!

I also advise you people to follow Matt Cutts as he is the one who reveal the Google Updates regarding their algorithms and what can one do to improve its website for Google . SO you can search this person and have the best possible advise from him.

Future of SEO:

Well there is always future of competitive businesses as webmasters are getting harder and harder to sell their online stuff due to massive competition and evolution of desktop to mobile sites and users trends shifts from PC to Touch Devices like Iphones and Androids so we can say that SEO always been there to help online businesses even to any business which have website to get the results so I would suggest you to get the Knowledge about SEO have your Marketing Plan to meet the challenges!!
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