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Search Engine Optimization in 2011


There are time when Google have very simple algorithms to have top position in search engine result pages commonly SERPS webmasters do not have to work so much and many Black Hat techniques works for any particular Niche. But when the time moves on the Google and other search engine like yahoo and bing work on their algorithms and strive to ensure the best possible result appear in top positions so that the user manage to get quality content in no time and the bounce rate of searcher from any specific search engine get down. So the Search Engine start working tireless to create formula that bring top quality content with high relevancy on first page.
As this has remain the history of Google that it detect the websites that are trying to disguise it and eventually penalized such websites. So in 2011 the most considerable change occurred in the algorithms of Google famous by name Google Panda Updates.
The main thing in this Panda was to moniter those website which are over optimized for certain keyword or phrase with outdated , poor quality content and those website which are using Black Hat techniques to capture the main place in Google so by this update many website which are getting the traffic from long tail keywords for any particular region has badly affected and lost there position from main place so keeping the behavior of Google Panda Updates in consideration there are some basic search engine optimization tips to get better visibility and understanding with the Google.

Onpage Optimization tips in 2011 from Google Panda:
  1. The first things is about the amount of content for any page should not be less than 300 words otherwise it may affect the relevancy for any targeted keyword.
  2. Outdated or duplicated content will not do the business for any website so keeping "Content is the King" in the mind work for unique, updated and reasonable content that fulfill the requirement of any user.
  3. Use the targeted keywords with wisdom locate your targeted keyword in the beginning and end of the content with emphasized font and should use keywords in anchor text that will help the web crawler to assign due value to the content for certain keyword.
  4. 60% of website title tag should be the targeted keyword and should be located in start.
  5. Heading Tags like {h1,h2,...,h6} are really help in optimization of any web page and new Google Updates really notice this tag while indexing a page.
  6. Interlinking the website with Anchor Text of targeted main as well as long tail keywords is also helpful in increasing the relevancy for keywords this thing also help users to access the inner pages of any website.
  7. Alt Tags for images and hyper-links are also way to tailor the web page for certain phrase and as the search engine spiders can only read the text rather than images so these tags really help in images indexing for the keywords and also improve the visibility of the site.
Social Media tips for Search Engine Optimization:
Mainly people thing that a fan page from face book is good enough for them to use the social media for the backlinks or site presentation to those masses who use excessive social media like Facebook but there many other paltform also which can be used like digg, delicious, stumble upon, LinkedIn and Twitter . The main things is that among millions of people and corporates the webmaster should look for their relevant industry people in this way the connections can be made and respective business can be promoted.
The most common practice that one should do to get the quality backlinks from social media is fill out the profile form very carefully and insert the web URL in the respective place. The Google and other search engines do give importance to such links.
Social Bookmarking website for back-links
The word bookmarking mean poking some new information and share with your friends and fellows across the web there some well reputed website which are give platform to common users to submit some specific information in the form of web-link like Digg, Delicious , Reddit and you can visit best bookmarking websites these websites are very useful way to share your website link which will increase one way links and also affect you ranking positively.
Do follow Blogs Commenting:
There are millions of blogs for every specific subject niche and business and people are writing quality information and also many people are reading and interacting the author of those blogs with comment posting. This posting can be used to get the backlinks for any specific website but with some methodology because many blog owner spam stupid irrelevant comments so if you want to use this commenting for your website then you must read the blogs properly and try to comment something that is relevant to the blog's them and don't put your link in the comment box otherwise your comment will not get approved but fill the name column with your name and keyword and URL column with your website link.
There two great plugins named as keywordluv and commentluv these are very nice plugins when someone put his web link in the url column these pulgins automatically show the web link underneath comment.
Forums:
Forums are the another way to make a community which can work to bring quality traffic to website. There is common trend that people need some help regarding certain topic or issue they visit high ranking forums and ask their fellow members about their query and often manage to get the answer is descriptive manner as many people are their to answer specific question. In forums one can write as a expert and can help people for their respective topic and once people start believing your opinion you can introduce your business to them in systematic way and people who are related to your niche will definitely follow your work. The other thing in forums is that in profile their is signature and after getting the qualification to fill that when you have good number of postings and required period in any forum you can give your URL in that signature which will work like a back-link for you in each posting.
Yahoo Answers:
The yahoo answers are on of the best tip for those who are new in this business and are looking for some quick links . Yahoo Answers are the one of the best way to get some traffic from quality sources. Although yahoo is "No Follow" website but still it can provide some traffic use if answers have been given in the respective field of Niche.
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